What could possibly be scarier than a sinkhole? A SINHOLE!
This ad first caught my eye because it is from a former employer from the mid 90s. At that job, I learned that there is nothing scarier than moms at 5:00AM on Black Friday in a children’s high-end clothier. HOLY MOLY!
The 3rd arrow might have been a stretch, but I read “fat”. Proper placement/spacing goes a long way.